AIMED is a pioneer in conducting a street smart business challenge for students. The students are required to come up with a product and investment of their own. The students are encouraged to sell their products as a team or individually within a certain period of time. Investment planning, idea generation , market research , understanding the 4P's of marketing, dealing with various consumer behaviour and realising that there is a market, all we need to do is reach out! This activity helps in realising the Hidden potential of every student and brings out the entrepreneur in them.